As a CMO you have the opportunity to position yourself as the customer expert, building relationships and demonstrating your value to all departments and becoming a key influencer in the C-suite. There are some key skills required to ensure you have maximum influence with your peers.
Deloitte highlights that being able to effectively communicate with sales and finance is of greatest importance for a CMO.
This creates a challenge for you as a CMO in order to ensure a balance of analytical data focused approach without a negative impact on creativity. Reviewing the skills within your team is a good place to start – identifying the gaps and encouraging collaboration between analytical and creative mind sets.
In the last 5 years, we have seen the role of the CMO evolve and its importance has heightened within the business. Those who are strong communicators with the ability to understand their peers and stakeholders and communicate their message effectively to this varying audience are the most successful.
 Redefining the CMO, Deloitte Insights, January 2018
 The CMO Shift to Gaining Business Lift, Deloitte and CMO Council, December 2016