LinkedIn and how to use it to your career advantage

woman suffering at workWith over 225 million users in more than 200 countries LinkedIn is the most popular professional networking website in the world. It’s also one of the best places to assist your career development since recruiters increasingly use LinkedIn to headhunt the right people for the right job.

What are recruiters looking for?

LinkedIn provides each user with the opportunity to create a profile. Unlike other social media platforms LinkedIn profiles focus specifically on a users career, educational background, experience and skill set. A recruiter wants to see a well presented, employer-centric profile that speaks to the industry/sector that you want to further your career in.

Optimise your profile with keywords

We advise that people avoid a scattergun approach and think specifically about creating a profile that is tailored towards the industry, role or employer you are aiming for. This will help you make your profile more effective. Creating a profile that utilises the most relevant (and most searched) keywords applicable to your preferred career/sector will ensure that your profile gets seen more often.

A polished CV

LinkedIn has a useful feature, which allows you to upload your CV as a word-processed document, and will recognise the relevant information and put it in the right order. By editing and tailoring the CV, again focusing on the relevant keywords, you can create a page that sparkles and really speaks to a prospective employer.

Endorsements and recommendations

 What better way for a prospective employer to see what you are good at, especially if other people are endorsing you for past work, or for specific skills!

LinkedIn’s endorsements and recommendations function serves just that purpose, so don’t be shy about getting in touch with past colleagues and clients and asking them to endorse you, or better sill write you a recommendation. Just remember to reciprocate!

Still daunted by LinkedIn?

Don’t be! At CK Futures we have the skills and experience to create a polished, professional and search optimised Linkedin profile designed to maximise the chances of you landing the job you want. Get in touch with us today to find out more.

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