Marketing and Digital
Focus is very much on the customer experience and is at the top of the priority list for most companies. With the ever-changing technology landscape, integrating data into your marketing decisions is key to a successful strategy. However a new B2B Data Activation Report from Dun & Bradstreet and Forrester Research found that only 52% of companies are using data to make marketing decisions. The rest, as eMarketer notes, “are relying most heavily on intuition and experience.”
For businesses to thrive, using evidence based marketing will help deliver relevant, personalized content, with the flex to continually adapt. Identifying and listening to your audience is key, creating an accessible, personable feel is imperative. Customers want to interact with the companies they choose.
Channel Marketing Manager, Content Marketing Executive, Digital & Content Manager, E Commerce Manager, Marketing Manager, Insight & Customer Effectiveness Manager, Strategic Programme Manager
Our Digital and Marketing Specialist
Founder and Managing Director
Nici understands how operating in a rapidly changing, volatile market leaves some clients feeling challenged and confused about what their talent strategy should involve. What we know is that one size doesn't fit all. Nici loves working with clients to understand their business goals and to translate this into talent strategies fit to deliver the business success.
Nici’s favourite things in life are her family - three great kids, a hugely supportive husband – and holidays. Top destination? South Africa - she’s been there once and fell in love with its beautiful landscapes and cultural diversity. Oh and her chocolate Labrador, Dexter, is practically part of the family - and the business - too.
When she’s not busy working with her clients, Nici can be found pounding the hills of Surrey Downs in her running shoes. She’s run two marathons, a 100k trail walk, and is soon to embark on her first ultra marathon - each to their own!
Nici’s Experience and Skills
Nici is a geek at heart and loves anything to do with digital marketing, e-commerce and customer experience. She is an expert at recruiting into these roles and data insights & analytics.
Nici holds a BSc in Business and Finance is a Chartered Marketeer, has a Certificate in Recruitment Practice and is GC Index accredited. She has also held a non-executive director role on her local CCG and Skills Committee member to Coast to Capital LEP (Economic empowerment). Clients have included Cable and Wireless, Nokia, IBM, Economist, Colt, Aqualisa and Just.
Nici’s GC Index profile score (pdf) does a good job of describing her at work. Nici has strong Game Changer inclinations – open to new ideas and thinking outside the box. She doesn’t settle for ‘good enough’ with a leadership approach that is a driver for ‘leading edge’ change. In short, Nici’s passion and leadership provides Talent Gateway with a unique perspective on executive search and recruitment, as our many satisfied clients will tell you!