Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.  In the wider sense It is the emotional and psychological associations that a person makes with your business, product or service.

Whilst we are all familiar with brand, you may not realise that your company has a second brand, related to its primary brand, which is how you’re viewed as an employer. This is your employer brand, which lives and breathes in the minds and hearts of your former, current, and future employees, and is the basis of how you market your company to desired job seekers.

 In today’s increasingly competitive job market, a positive employer brand is critical. Without one, hiring and retaining the best employees can be both becomes challenging and expensive.  Everything from the salary and benefit packages you offer, to career progression opportunities, the on-site coffee shop, the culture of your company and the way employees are treated can all impact the impression you’re trying to make on potential candidates.

As with all branding, creating a strong employer brand is about good storytelling, considering how you want your organisation to be perceived and using specific messaging to attract the kind of employees you’re looking for.

Done well, employer branding will spark buzz around your company, and this buzz will attract motivated job seekers and an army of happy employees. In turn those people will broadcast their positive experience to other open talent, clients, customers, and stakeholders — further broadening the scope of your employer brand.

If you would like support identifying and articulating your employer brand to enable you to recruit the best candidates, we can help. Get in touch.

<p>The post What is your Employer Brand and why is it important for your Business? first appeared on Talent Gateway.</p>

Are you looking for the perfect part-time role which makes great use of your broad marketing skills? Perhaps you want to balance a rewarding job with parental commitments?

This small professional services firm has grown through referral to date, and are now ready to accelerate their growth through targeted campaigns which introduce them to new clients.

It’s a hands-on position which combines:

• Marketing strategy, defining the most effective approach to achieve organisational goals
• Content creation and copywriting
• Campaign design, implementation and management

In return, you’ll have considerable autonomy to put your ideas into action, and flexibility to balance home commitments with your role.

To be successful you’ll have significant experience in B2B marketing including;

• Running successful lead generation campaigns
• Creating informative content to underpin contentled campaigns
• Use of Linkedin Campaign manager, and analysing associated performance data

As you’ll be joining a small team, it’s essential that you are prepared to be hands-on, although you may more recently have been managing others to deliver some of these elements.

For the right candidate we could offer a September start date to coincide with the end of school summer holidays.

We are an equal opportunities employment business and agency working on behalf of our clients and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Location: Oxted, Surrey

Salary: competitive

For further information please contact rob@talentgateway.net or call 0203 034 0420

<p>The post Marketing Manager – Part time – Oxted, Surrey first appeared on Talent Gateway.</p>

Are you looking for a new challenge in financial services marketing – where you’re ‘in at the start’ and will be valued for your experience? In this role you’ll work as part of a small team of expert and supportive colleagues to bring new retail banking products to market.

With a focus on creating and managing successful campaigns, it’s also a broad role which involves both digital and off-line marketing, with lots of variety – from events, collateral production and agency briefings to SEO, social media and even website updates.

Our client are the UK arm of a well established international financial services group, providing the best of both worlds – a local start-up culture with the backing and stability that comes from a large organisation.

You’ll have experience within the financial services sector and will also

• Have a learning mentality
• Be experienced in creating, developing and leading multi channel campaigns that engage, educate and motivate consumers
• Possess a solid knowledge of website analytics tools
• A good sense of Aesthetics and a love for great copy and witty communication
• Hold a degree in Marketing or a related field

Our client are focussed on finding the right candidate, and are open to applications from those looking for part-time or reduced hours as well as a full-time position.

Salary: £40,000-£45,000 
Location: Waterloo, London
Permanent, full-time or part time position

We are an equal opportunities employment business and agency working on behalf of our clients and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

<p>The post Digital Marketing Manager – Financial Services first appeared on Talent Gateway.</p>

If you love diving into data and making sense of market research reports this could be the marketing role for you.

This is an opportunity to join a dynamic, growing marketing team focused on delivering and bringing to market exceptional products which are innovative and quality driven.

It’s a key role which enables the business to understand market trends, keep track of competitor activity and assess product positioning within market.

You’ll gain exposure to senior management and will also work closely with colleagues across marketing and finance to review product profitibility and sales performance versus plan.

This is a broad role with an opportunity to develop new skills and to rapidly progress your marketing career into product management, channel marketing, product marketing or marketing management.

To be successful you’ll need to have previous market research experience, ideally working within a product management team, or working closely with product managers. It would be an advantage if you’ve worked in a consumer product environment, but this isn’t essential.

Our client offer a competitive salary, good benefits, and every Friday afternoon off! Get in touch now if you’d like to learn more.

We are an equal opportunities employment business and agency working on behalf of our clients and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Salary: £25,000 – £35,000
Location: Sevenoaks
Permanent – full time

We do receive a large number of applications, if you have not heard from us within 72 hours unfortunately you have not been shortlisted for this role. 

<p>The post Product/Market Analysis Executive first appeared on Talent Gateway.</p>

This is a rare opportunity to join an award-winning technology-sector focussed marketing agency, working with blue chip clients across both strategic and creative projects. Are you looking for an opportunity to combine your marketing, client relationship management and project/campaign management skills?

This agency offers a fusion of a strategic consultancy with a traditional marketing agency, creating the opportunity to work across brands and project types. You’ll work as a trusted advisor to their clients with invaluable opportunities to work, and build strong relationships, with key individuals in the technology sector.

In this role you’ll provide support to a number of large accounts, from early discussions at the start of a new project, through to handover of the project deliverables. There’s plenty of variety as you’ll work simultaneously across a variety of clients projects getting involved in everything from developing strategic go-to-market plans, through to delivering integrated B2B marketing campaigns.

You’ll likely be working as an Account Manager, Client Project Manager or Marketing Services account manager (or similar) in a B2B agency.

Key skills, knowledge and experience required:

• Good understanding of the principles of project management (it’s ok if you haven’t worked as a project manager)
• Sound grasp of all aspects of B2B marketing tactics and how they relate to each other
• Track record of controlling job and project costs
• 3-5 years agency or client experience
• Exceptional verbal, written communication and presentation skills
• Effective interpersonal skills
• A resourceful approach with a can-do attitude

Apply asap if you want to be considered!

We are an equal opportunities employment business and agency working on behalf of our clients and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Salary: £40,000 – £50,000
Location: West London
Permanent – full time

We receive a large number of applications, if you have not heard from us within 72 hours unfortunately you have not been shortlisted for this role.

<p>The post Account/Client Services Manager first appeared on Talent Gateway.</p>

Are you looking to work within a team that truly feels like one. One which is authentic and where your ideas, experience and contribution are valued. You are supported to be independent and deliver against plans. This is a close knit team on a mission to launch an exciting new financial services brand in the UK.

We are looking for a multi skilled Marketer with a passion for delivering multi channel marketing campaigns. Your role will involve everything from events, collateral, PR, Communications through to CRM, content and more. You will:

• Develop strategies and tactics to boost brand reputation and quality traffic
• Develop and deploy successful campaigns from ideation to execution
• Test and learn with multi channels, ultimately delivering an omni channel approach to marketing

We need you to have experience within the financial services sector and you will also need to:

• Have a learning mentality
• Be experienced in creating, developing and leading multi channel campaigns that engage, educate and motive consumers
• Solid knowledge of website analytics tools
• A sense of Aesthetics and a love for great copy and witty communication
• BSc/MSc degree in Marketing or related field

Location: 5-6 minute walk from Waterloo Station

<p>The post Marketing Manager 2/3 days per week – Financial Services first appeared on Talent Gateway.</p>

Digital Marketing Manager

Is this for you?

Are you looking to work for an organisation that values you, your contribution, skills and expertise as a Product Marketing Manager. This is a close knit team on a mission to launch an exciting new financial services organisation in the UK. Your colleagues and leadership team truly want you to succeed and it will be clear that you are all pulling in the same direction with a view to achieving the organisations goals. This is an opportunity to thrive and be part of an exciting future plan.

What does the role involve?

You will be responsible for planning and executing all digital marketing, including SEO/SEM, Marketing database, email, social, paid search

• Design, build and maintain social media
• Experience of launching and maintaining Apps and websites
• Identify trends and insights, then optimise spend based on findings
• Optimize user experience (UX)
• Provide insight and recommendations regarding emerging and existing technologies

What experience do I need?

• Proven experience in digital marketing
• Technical and creative experience (optimising landing pages, A/B testing)
• Demonstrable experience leading and managing SEO/SEM, Website, social media and/display advertising
• Solid knowledge of analytics
• Experience of setting up and optimising google Adwords campaigns
• Working knowledge of HTML, CSS and JavaScript development and constraints

Location: SE1

This isn’t a full brief, if you want to know more please either apply below or give us a call on: 0203 034 0420.

<p>The post Job opportunity – Digital Marketing Manager – Financial Services first appeared on Talent Gateway.</p>

Product Marketing Specialist – Financial Services

Are you looking to work for an organisation that values you, your contribution, skills and expertise as a Product Marketing Manager. This is a close knit team on a mission to launch an exciting new financial services organisation in the UK. Your colleagues and leadership team truly want you to succeed and it will be clear that you are all pulling in the same direction with a view to achieving the organisations goals. This is an opportunity to thrive and be part of an excitingfuture plan.

Positive team culture

As the Product Marketing Manager, you will have responsibility for experience of launching financial services products and be skilled at understanding and communicating the customer proposition.  You will have technical understanding to ensure your products are compliant and your ability to communicate this to various stakeholders will be a strength.  You are delivery focused and enthusiastic about developing and delivering against a plan.  You will have a logical mindset with an eye for data and analysis, in order to make decisions and drive ROI.

Location: SE1

This isn’t a full brief, if you want to know more please either apply below or give us a call on: 0203 034 0420.

<p>The post Job opportunity – Product Marketing Manager – Financial Services first appeared on Talent Gateway.</p>

Marketing Manager – Financial Services

Are you looking to work within a team that truly feels like a one.  One which is authentic and where your ideas, experience and contribution are valued.  You are supported to be independent and deliver against plans. This is a close knit team on a mission to launch an exciting new financial services brand in the UK.

We are looking for a multi skilled Marketer with a passion for delivering multi channel marketing campaigns.  Your role will involve everything from events, collateral, PR, Communications through to CRM, content and more.  You will:

• Develop strategies and tactics to boost brand reputation and quality traffic
• Develop and deploy successful campaigns from ideation to execution
• Test and learn with multi channels, ultimately delivering an omni channel approach to marketing

We need you to have experience within the financial services sector and you will also need to:

• Have a learning mentality
• Be experienced in creating, developing and leading multi channel campaigns that engage, educate and motive consumers
• Solid knowledge of website analytics tools
• A sense of Aesthetics and a love for great copy and witty communication
• BSc/MSc degree in Marketing or related field

Location: SE1

This isn’t a full role description but should give you a taster leaving you wanting to know more.  If you are interested to find out more, please either apply below or give us a call on 0203 034 0420.

<p>The post Job opportunity – Marketing Manager – Financial Services first appeared on Talent Gateway.</p>

Role: Web Developer
Location: Croydon
Type: Full time/permanent.

Are you building your career as a Web developer, and looking for an opportunity to make an impact in a permanent role?

You’ll work alongside colleauges in the small development team, and across the broader business to design and maintain the front end of current and future applications, ensuring that they’re user friendly and robust.

The role will offer an opportunity to make full use of your design skills, taking the lead in user interface presentation across the companies Web and Mobile applications.

On a day to day basis you’ll work on:

• application creation from design through to deployment
• debugging issues
• optimising application performance.
• peer code reviews and will contribute to the agile process in team meetings

We are an equal opportunities employment business and agency working on behalf of our clients and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

For a full role description please apply and if your profile matches the requirements we will be in touch.

<p>The post Job opportunity: Web Developer first appeared on Talent Gateway.</p>