How CMO’s can keep themselves in the Boardroom

As a CMO you have the opportunity to position yourself as the customer expert, building relationships and demonstrating your value to all departments and becoming a key influencer in the C-suite.  There are some key skills required to ensure you have maximum influence with your peers[1]. Strong communication skills – you need to be able …

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A team of champions or a champion team?

Building a business, keeping customers happy and creating a coherent and successful long-term strategy demands more than just individual brilliance. Truly successful organisations focus on developing a strong team that pulls together. And building an effective team is all about cultural fit. Take the small Swedish football club of Ostersunds (non-football fans stick with me …

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Talent trumps technology as CEOs biggest business concern

From call centres to the CEO’s office, the future of work is already here. Whether it’s the rising importance of social media, the growth in artificial intelligence or the role of virtual reality, technology is changing our working life and dominating much of our business conversation. According to Price Waterhouse Cooper’s annual survey of CEOs …

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